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Fight Against Maturity

$300,000 Watch tells you if it is day or night…no, really.


A $300,000 watch? Luxury. A $300,000 watch that doesn’t tell time — and that sells out? Pure genius.

According to several news reports flagged by my friends at Luxist, Swiss watchmaker Romain Jerome just launched the “Day&Night” watch. The watch won’t tell you what time it is. That’s so yesterday. But it does tell you whether it’s day or night — helpful, I guess, for billionaire types who can’t afford windows.

As the company’s Web site boasts: “With no display for the hours, minutes or seconds, the Day&Night offers a new way of measuring time, splitting the universe of time into two fundamentally opposing sections: day versus night.”


And splitting its’ new owner from $300,000. What sort of moron would buy this thing?

April 26, 2008 - Posted by | Dumb Stuff, People, Strange | , ,


  1. Just for the curious, the article, and the watch’s advertising, are misleading. If you read more closely you see that its a watch with two sets of hands, the upper one works during the “day” and the lower one during the “night”.

    Comment by Geoff | April 28, 2008

  2. Genius is what that is! If you can get people to pay for it, then its genius!

    Comment by Rockwell Timekeepers | May 24, 2008

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