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Fight Against Maturity

Barking up the right tree?

Russian dog owners are being collared by advertising agencies to turn their pets into walking billboards. The Promo Dog project in Novosibirsk, Siberia, pays owners a fee in return for their pooches wearing specially designed clothes with ads on them.

A spokesman for the Promo Dog project said: “We have launched this project in a time of financial crisis as an alternative to traditional advertising…

“Dogs go everywhere and are highly visible on the streets. There is also the novelty value of seeing a dog wrapped in an advertisement so people will stop and look. It is an excellent way of raising the profile of a company or product.”

via Ananova

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November 29, 2008 - Posted by | dogs | ,

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