Delta Airlines is learning what the Streisand Effect is.
Scott Jordan, CEO of ScotteVest, inadvertently hit a real nerve when he tried to put an ad in Delta’s in-flight magazine. Their refusal to run the ad has touched off what must surely be more publicity, nearly all negative, than they have gotten in a long time. Apparently they don’t like to have attention called to the multitude of fees which the airlines now tack on to your ticket price but they made a mistake on this one. Scott Jordan is likely the most media savvy CEO around and appropriately has called the net’s attention to this incident.
Here’s the ad in question.
If you use Twitter or Facebook or any of the other social sites please pass the word. Feel free to reprint this post, or link to it, and let’s lend a hand to Scott.
- Scottevest ad rejected by Delta Airlines for trying to help passengers avoid baggage fees (gadling.com)
- Delta Would Rather Charge For Extra Baggage Then Run An Ad (crunchgear.com)
- Delta to SCOTTEVEST- “Sorry but Carry-On Revenue > Ad Revenue in Delta Sky Magazine” (geardiary.com)
- Delta Sky Magazine rejects ad telling passengers how to avoid baggage fees (walletpop.com)
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