Oldster's View

Fight Against Maturity

Well, there goes half the TV audience…

Is a Super Bowl without cheerleaders — at Cowboys Stadium, no less — pure heresy?

One of the league’s major marketing tools — the sideline sex appeal of young women wearing revealing outfits and performing enticing dance routines — will be on hiatus in Super Bowl XLV.

Sunday’s game featuring the Green Bay Packers and Pittsburgh Steelers will be the first Super Bowl without cheerleaders since Super Bowls I and II, NFL Films President Steve Sabol said Wednesday.

Six teams don’t use official cheerleaders, including the Packers and Steelers. “We don’t need eye candy,” the Steelers’ Trai Essex said, laughing.

via USATODAY.com.

February 3, 2011 - Posted by | cool stuff

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